Lowe Living has built a reputation for delivering some of Melbourne's most premium residential developments, combining exceptional design, quality construction and a seamless customer experience.

As the business continues to grow, they are seeking a CRM & Analytics Specialist to manage their marketing technology, customer data and reporting, working closely with the marketing and sales teams in a hands on capacity.

Reporting to the Head of Marketing, you'll be responsible for:

• Managing and optimising Salesforce CRM, including workflows, automation and reporting
• Building dashboards that provide visibility across lead generation, sales activity and campaign performance
• Maintaining CRM data integrity and improving lead management processes
• Managing automated email and SMS campaigns through Campaign Monitor and Salesforce
• Developing customer journeys that improve engagement and conversion
• Overseeing website CMS updates and supporting digital platform integrations
• Analysing campaign performance, lead quality and customer behaviour to identify opportunities for improvement
• Preparing weekly and monthly reports, forecasts and marketing insights
• Working with agency partners to improve SEO and digital performance

You'll have:

• 3+ years' experience in CRM, marketing operations, digital analytics or a similar role
• Strong Salesforce administration experience, including workflows, automation and reporting
• Experience within the property, real estate or a similar project based industry
• Strong analytical, communication and stakeholder management skills
• Excellent attention to detail

If you're passionate about marketing technology, CRM and using data to improve results and outcomes, we'd love to hear from you.