Reports to: Chief Marketing Officer
Location: Hendra, Brisbane
Employment Type: Full Time
Salary Range: $140,000-$160,000
Position Summary:
The Digital Marketing Manager at StoreLocal oversees the performance marketing function across StoreLocal’s 38+ store network including the execution of online marketing strategies to drive lead generation and conversion optimisation to meet occupancy and revenue targets.
This role blends creativity and analytics to lead campaigns across our digital ecosystem including our website and channels such as SEO, SEM, social media, email marketing, and content platforms.
You’ll manage the digital agency relationship, ensuring delivery aligns with your performance goals. You own the strategy and the data, the agency executes the content and website work under your direction.
Strategy & Reporting
- Develop and execute the digital performance strategy across the portfolio.
- In partnership with the CMO, own the campaign strategy for launches, seasonal and location-specific pushes.
- Monitor campaign performance using analytics tools and dashboards.
- Provide actionable insights and recommendations to improve ROI and engagement.
- Track KPIs including traffic, conversion, engagement, and lead quality.
- Prioritise campaigns and budget based on facility occupancy levels
- Participate in monthly and quarterly planning workshops with leadership.
- Deliver weekly, monthly and annual facility-level and portfolio reporting.
Agency Management
- You’ll manage the external agency relationship across SEO, content, website, and creative.
- Setting briefs, reviewing deliverables, and holding the agency accountable to timelines and quality standards.
Website & Technical
- Direct location page updates: deals, metadata, on-page content and imagery.
- Review and approve SEO landing page builds for surrounding suburbs.
- Oversee mobile optimisation, UX improvements, and layout updates.
- Coordinate Tag Manager updates and analytics reporting setup.
- Coordinate portal maintenance and development work.
Content & Creative
- Create and curate engaging content tailored to local audiences and across all platforms.
- Brief the agency on ad copy requirements and review output for all paid campaigns.
- Set direction for blog content calendar, review and approve posts before publishing.
- Brief and review landing page copy for facility and deal pages.
- Direct production of promotional flyers, sponsored team assets, and marketing collateral.
Paid Media (PPC)
- Build, manage and optimise Google Search, Performance Max & Demand Gen campaigns across all facilities.
- Build, manage and optimise Meta (Facebook/Instagram) advertising
- campaigns.
- Manage budget allocation across facilities based on occupancy and
- performance.
- Deliver weekly and monthly performance reporting on all paid channels
Conversion & RapidStor
- Manage RapidStor conversion analysis: price matching, weekly optimisations, deal and unit feedback, troubleshooting.
- Identify and action conversion rate improvement opportunities on facility pages.
GA4 & Tracking
- Maintain GA4 event tracking and ensure accurate conversion measurement.
- Create new tags and tracking for new site launches.
SEO Strategy & Oversight
- Oversee SEO strategy: keyword targeting, content priorities, technical roadmap.
- Coordinate SEO reporting covering traffic, keyword movement, and page performance.
- Oversee competitor SEO activity and identify opportunities.
- Oversee GEO (Google Business Profile) reporting and optimisation.
- Oversee on-page, off-page, and technical SEO priorities for agency execution.
Collaboration & Leadership
- Work closely with the CMO to co-create the Portfolio Marketing Strategy and annual Business plan.
- Work closely with the Operations team (and in particular the Area Managers) to ensure aligned priorities and focus in driving performance.
- Work closely with internal teams (Marketing, Data & Insights, Property) and all external agencies (Media/Digital/Brand/Comms).
- Champion digital innovation and continuous improvement in the digital ecosystem
Qualifications & Experience
- Tertiary qualifications in Marketing, Digital Media, Communications, or related field.
- 5+ years of experience in digital marketing, with proven success in performance campaign management.
- Proficiency in digital tools and platforms (Word Press, Google Analytics, Meta Business Suite, CMS, SEO/SEM tools).
- Experience with CRM and email marketing platforms (e.g., Mailchimp, HubSpot or similar platforms).
- Strong understanding of UX, SEO, SEM, and social media best practices.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Experience managing multiple locations or campaigns simultaneously.
- Proven experience managing an external agency
