The best person for this role is already thinking about execution before the strategy meeting is over. You'll be hands-on, fast-moving, and central to this key project while staying across emerging tools, platforms and industry practice - including AI. We’re seeking someone who is using AI to work smarter, move faster, and produce better outcomes.
You will report directly into the Managing Director. Therefore, this position can be senior Manager or Head-of level , depending on the individual.
Perks & Benefits:
- Bring fresh, innovative ways of working to life in a private business, making a real impact
- Work on an incredible premium residential project
- Join a collaborative team that enjoy working inoffice (ad hoc flex on offer as needed)
- Health & Wellbeing – access to health classes, gym included, sleeping pods and massages
- Valuesdriven initiatives and recognition
- Professional development courses, industry skills training opportunities
- Prime location in Melbourne near public transport
Reporting to senior leadership, you will drive the full marketing lifecycle for a premium residential project - from pre-launch brand development through to sales campaign execution and close-out.
Strategic Marketing
- Develop and own the project marketing strategy, aligned to sales targets and the project business plan
- Lead integrated campaign delivery across all channels — ensuring brand consistency and premium quality at every touchpoint
- Manage agency relationships (creative, digital, PR, media) and hold partners to a high standard
- Drive goto-market planning from initial positioning through launch and on-market phases
- Champion the active use of AI tools across content creation, campaign optimisation, customer experience and workflow efficiency
- Manage digital channels including project website, social media, CRM and marketing automation
- Use data and analytics to drive decisions, report on performance and refine strategy in real time
- Bring a genuine curiosity for emerging marketing technology and a track record of putting it to work
- Work closely with sales, development and project management teams to ensure marketing activity is aligned with project milestones
- Act as the central point of coordination between internal stakeholders and external agencies
- Manage the project marketing budget with commercial rigour and clear ROI accountability
- Produce regular reporting that tells the story of what's working and where to push harder
About You:
- Solid project marketing experience within property development (apartments preferred, open to mixeduse and alternative asset types)
- Proven endto-end campaign management across a residential project, from positioning and launch through to close-out
- Handson use of AI tools for content creation, copywriting, image generation and campaign ideation (e.g. ChatGPT, Claude, Midjourney, Canva AI or equivalent)
- Familiarity with AIpowered analytics, personalisation and automation across digital and email marketing
- The editorial eye to critically evaluate AIgenerated outputs - knowing when to push further and when to pull back
- Awareness of ethical considerations and best practices around AI use in marketing
- Strong understanding of the Melbourne residential market and what drives buyer behaviour
- Confident communicator with the presence to manage senior stakeholders and keep multiple workstreams moving
- Commercial acumen across budget management and ROI reporting
How To Apply:
Redpath Partners is the exclusive recruitment partner for this opportunity.
Please apply with your CV to Olivia Ashworth at olivia@redpathpartners.com or apply below .
Contact Olivia at 0401 915 306 for a confidential
